Monitor Google Analytics compliance pages

Google's web and app analytics platform — GA4 event-based tracking, audience building, and integration with Google Ads and BigQuery.

Google Analytics publishes several compliance and legal pages that change over time. Under GDPR Article 28, data controllers using Google Analytics as a processor must continuously verify that "sufficient guarantees" remain in place — which means tracking changes to these pages as they happen. Below are the 3 most relevant pages, what typically changes on each, and ready-to-paste monitoring prompts.

Monitor all 3 pages automatically

Choose the pages that matter most and get an alert when something meaningful changes. The free plan covers 3 monitors.

Start with 3 free monitors →

Pages to monitor

Data Processing Agreement

https://business.safety.google/intl/en/adsprocessorterms/ ↗

Typical change frequency: yearly

What to monitor

  • Changes to European Economic Area-specific provisions
  • Updates to standard contractual clauses
  • Modifications to IP anonymization defaults
  • Changes to Google Signals and enhanced measurement defaults

Suggested monitoring prompt

Monitor the Google Ads DPT for changes affecting GA4 — EEA provisions, SCCs, IP handling, or Signals defaults. Ignore unrelated Ads-only changes.

Privacy policy

https://policies.google.com/privacy ↗

Typical change frequency: yearly

What to monitor

  • Changes to how GA data is combined with other Google data
  • Updates to Consent Mode behavior and requirements
  • Changes to Google Signals cross-device tracking
  • New ML features using aggregated analytics data

Suggested monitoring prompt

Alert me when Google changes GA-specific data practices — cross-product combination, Consent Mode, Signals, or ML features using analytics data. Ignore unrelated Google product changes.

Terms of Service

https://marketingplatform.google.com/about/analytics/terms/us/ ↗

Typical change frequency: yearly

What to monitor

  • Changes to controller/processor allocation
  • Updates to data retention settings defaults
  • New obligations related to EU data residency options
  • Changes to data sharing settings with Google

Suggested monitoring prompt

Alert me when GA terms change controller/processor roles, retention defaults, EU residency, or data sharing with Google. Ignore editorial changes.

Compliance certifications

ISO 27001ISO 27017ISO 27018SOC 2/3GDPR

Data location

Hosting locations: United States, European Union (EU data residency available)

EU-US Data Privacy Framework: Certified

Related

Ready to start monitoring Google Analytics?

Set up monitoring free →